TALLOW SQUALANE - the story of our face cream | Amiraya Naturals

The story of TALLOW SQUALANE began in 2024.

That was when we noticed the high level of interest in the US for beef tallow cosmetics. It caught our attention, and we began reading, researching, and above all—experimenting on our own.

At first, everything seemed relatively simple.

It turned out not to be at all.

Our first attempts had nothing to do with the product we know today. The formulas were rich and nourishing, but the scent, texture, and feel on the skin were still not what we wanted.

We kept going.

The next versions kept getting better. We started to understand how different oils change the density, absorption, and the sensation after application.

But at one point, we realized something important:

We didn't just want to make a good product with beef tallow.

We wanted to make a cream that we ourselves would choose over everything else in our cabinet.

Beef tallow was the beginning, not the final goal

We loved the rich feeling that beef tallow can give to the skin.

But we didn't want a heavy balm.

We didn't want a product that sits on the face.

We didn't want stickiness or a greasy shine.

We wanted exactly the opposite—a formula that melts upon contact with the skin, spreads with ease, and absorbs so quickly that after a moment, only the feeling of soft and nourished skin remains.

This is exactly where the real work on TALLOW SQUALANE began.

We started looking for the right balance

After numerous attempts and test batches, we decided to change the direction of the formula.

We added jojoba oil.

Then – olive squalane.

And gradually, things started falling into place.

Jojoba gave the formula softness and balance.

Squalane brought the silky, light sensation we had been looking for from the very beginning.

Beef tallow remained the rich base, but it no longer defined the way the cream felt on the skin on its own.

We added vitamin E, and jasmine extract gave the product that delicate scent which, for us, completed the entire experience.

But even then, we weren't ready.

There was a moment when we almost gave up

From the outside, creating a cream might seem easy.

You mix a few nice ingredients and you have a product.

That’s not how it worked for us.

We would change something and the texture would get better, but the feel was no longer the same.

We would correct one thing and another problem would appear.

Then came a new batch.

A new test.

A new change.

And all over again.

After months of work, there was a moment when we were very close to giving up on the idea that we would ever achieve exactly the formula we had envisioned.

But we kept going.

And today, we are very happy that we did.

Then came the batch after which we didn't want to change anything anymore

There was a moment when we applied the next version and we just knew.

This was it.

The cream melted on contact.

It spread in just a few movements.

It absorbed extremely quickly.

There was no unpleasant greasy film.

There was no stickiness.

The skin remained very soft, radiant, smooth, and nourished, but without the feeling that a heavy product was sitting on it.

And the delicate jasmine scent completed everything exactly the way we wanted.

After so many attempts, there was finally nothing we wanted to fix.

That is how TALLOW SQUALANE was born.

Not as our first idea.

But as the result of everything we learned along the way.

Five ingredients, each with its own role

In the end, we arrived at a formula of just five carefully selected ingredients:

Beef tallow – the rich lipid base of the product.

Olive squalane – for silky spreading and a light, elegant finish.

Jojoba oil – for softness and balance of the formula.

Vitamin E – an antioxidant that complements the lipid care.

Jasmine extract – the delicate scent that became part of the character of TALLOW SQUALANE.

Five ingredients.

Not a single one added just to make the list longer.

The cream we also use at home

There is something that says more to us about the product than any advertisement.

We use it ourselves.

This is the cream that sits in our own home and which we also use in our children's skincare routine.

Not because it sounds good in an ad, but because that is actually how we live with the product we created.

This is the standard we want to maintain

TALLOW SQUALANE is the first product that showed us what we want the products of Amiraya Naturals to be.

Not just natural.

But products that combine carefully selected ingredients with a texture, scent, and feel worthy of premium cosmetics.

For us, natural care should not mean compromise.

We don't want the customer to say:

"I like it because it's natural."

We want them to say:

"I like it because it's a great cream."

And the fact that the formula is natural, carefully selected, and produced in Bulgaria is part of everything else that stands behind it.

Check out TALLOW SQUALANE - our hydrating face cream with beef tallow and squalane.